PharmaDoctor’s previous public facing website has already connected tens of thousands of travellers with local pharmacies. Using PharmaDoctor’s Travel Health eTool, pharmacies can offer much-needed services to those heading abroad. Inspired by the success of that project, PharmaDoctor is launching a new website on the 17th July to connect patients with a full range of clinical services provided by community pharmacies.
The new PharmaDoctor patient website will introduce more than 50 clinical services offered by their network of over 7,800 partner community pharmacists across the UK. Digital marketing support will raise patient awareness of the range of services. Once on the website, Patients can search for services and find a local pharmacy where clinical treatments can be accessed.
The PharmaDoctor eTool has become an increasingly popular way for pharmacists to deliver clinical services. The eTool is an online consultation platform which guides pharmacists seamlessly through patient consultations. The eTool calculates which treatments are appropriate for each individual patient by cross-referencing the patient’s personal health needs, current medication, the recommended product SPCs and the PGDs integrated within the eTool to ensure the recommendation is clinically robust. This enables pharmacists to provide clinical services more efficiently and more safely.
The new PharmaDoctor website enables patients to conveniently start consultations before arriving at the pharmacy. After registering securely, patients can complete the initial stage of their consultation online. At the follow-up pharmacy visit, the pharmacist will pull up the patient’s consultation record within their eTool, complete the assessment quickly and administer or dispense the appropriate treatments.
“Following the success of our Travel Health eTool service, we know that over 50% of travellers using the service prefer to begin their consultation online, before sitting down with a pharmacist” explains Graham Thoms, Chief Executive of PharmaDoctor, “Not only does this save time for both patient and pharmacist, it also encourages patients to engage with pharmacy services remotely, which in turn drives more footfall to their services”.
In the near future, all PharmaDoctor services featured on the new website will become eTool-based, allowing patients to connect directly to local pharmacies. An electronic booking system will be added towards the end of the year, giving patients the option of booking an appointment directly with the pharmacy of their choice via the PharmaDoctor eTool. Unlike the alternative electronic appointment booking services currently available, PharmaDoctor’s new website will cover multiple clinical services, be free for patients to use, with no booking fees for partner pharmacies already using the eTool.
Commenting on the new website, PharmaDoctor’s Digital Director, Joaquim Pereira, explains “In addition to PharmaDoctor’s significant investment in digital marketing to promote the new patient website, the site has been designed and tested to be fully SEO optimised. We’re confident this combination will help patients find the treatments they need with ease, and by doing so, drive business to our partner pharmacies”.
As pressure on frontline NHS services intensifies, PharmaDoctor believes their new website, in combination with their pharmacy services, will help to ease the burden on GP Practices and other over-stretched healthcare providers.
“The PharmaDoctor eTool is already collating vast amounts of health data relating to patient’s private health consultations, the treatments administered by our partner pharmacies using the eTool as well as measurable patient outcomes” adds Pereira. “We believe more than 1 million patients will use the new service over the next 12 months, so we’re keen to share this data with allied healthcare professionals, including bodies such as the DOH, Public Health England and CCGs to ensure patient’s records are complete and to enhance patient safety. We have already begun engaging with NHS digital to facilitate this, so we hope to conclude this connection as soon as possible”.